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Korea Millennium Product Award 2001 in Innovative Design Product Division
What are Korea Millennium Products ?

Korea Millennium Products are products with high-tech and innovative design possessing international competitiveness. These products are regarded as representative of the best Korean industry and design can offer, and are selected and recognized as such by the government Products with original technology and design that have potential to be leading world products in the next millennium are selected. These products should be leading products in their field.

The selection criteria are " Futurity, Originality, Innovation." Those refers to factors like the potential to be a leading product, the impact of product value, international competitiveness in the 21st century, and environmental friendliness. Originality refers to products developed for the first time in the world. Innovation refers improvement of existing technology and performance. Quality of new ideas and concepts,degree of innovation, and improvement of existing products ar major elements within innovation

Rubber jacket Measuring Tape with Magnetic Hook
Product Concept
Creating a measuring tape with added value, ergonomical design and enhanced functions.

Product Featured
Faster and easier measuments, impact absorbing rubber jacket and end hook and permanently-bonded nylon coating.

Product Prospects
Favorable response from both the professional and public market will result in stronger overseas performance as well as increased sales to all over the world market.